Featured Articles

Explore a featured selection of my writing work below.

5 Marketing Tips for the Food & Beverage Industry in 2023

Let’s be real: the last couple of years have been a doozy for the food and beverage (F&B) industry. Some beloved eateries pivoted to curbside pickup and online ordering. Others didn’t survive, despite working to accommodate ever-changing rules and precaution measures. Those that did know it’s going to take creativity and outside-the-box thinking to keep succeeding. That’s where a strategic marketing plan comes in.

So, pull up a chair. Let’s get down to business when it comes to keeping your F&B

Customer Loyalty and Analytics: 5 Strategies to Reduce Churn

Think customer loyalty programs are all about getting generic discounts, points and rewards? Think again. Today, customer loyalty has become a major focus for brands as they Today, it’s more about offering customers something as personalized as possible, so that they feel truly special.In the globalized world of today, competition is cut-throat. Businesses are popping up everywhere, and customers have a variety of options available. In such a world, the experience becomes a huge differentiator.

5 Tips For Sending Interactive Emails That Get Noticed

The concept of personalization and more specifically, personalized service certainly isn’t new. It has been around since the internet found its way into our daily lives. However, despite the enormous benefits of creating a personalized experience for your retail customers, many factors make it difficult for marketers and technical leaders to find ways to continually personalize both their products and the customer journey they provide.

5 Strategies to Reduce Customer Churn

Think customer loyalty programs are all about getting generic discounts, points and rewards? Think again. Today, customer loyalty has become a major focus for brands as they Today, it’s more about offering customers something as personalized as possible, so that they feel truly special. In the globalized world of today, competition is cut-throat. Businesses are popping up everywhere, and customers have a variety of options available. In such a world, the experience becomes a huge differentiator.

4 Ways to Customize Your Marketing without Annoying

When Tim Berners-Lee first invented the internet 30-some years ago he made it clear that his vision was one of giving people the world over unfettered, equal access to information and knowledge, a source that would allow for information as well as ideas to be shared in an egalitarian way. A brilliant and democratic idea to be sure, however, since we live in a profit-driven world, it was perhaps a foregone conclusion that capitalism would find a way to monetize his good intentions. Thus, it wasn’

Contactless Delivery For A Small Business

While the bigger operations were able to transition with little effort, others found themselves scrambling to put new regulations; as well as solutions in place.

This change presented an opportunity for many that were compromised to stay afloat. However, having to implement contactless delivery and eCommerce services out of thin air was challenging. As we adapt to the “new normal” of living in a long-term pandemic, it is clear that implementing contactless delivery will be vital to businesses m

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Tips for Preparing Your Home for Winter
Ah, fall! As those glorious, brilliant colors begin to cascade into piles on the ground and the crispness in the air begins to ebb into a downright chill, you know it’s time to start preparing your home for winter months ahead. A little work now can save a lot of time, energy and money in the long run. So take a look at our checklist and make sure you’ve got everything all ready for winter!

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Ensuring that precision instruments are properly calibrated is critical to the quality assurance of manufacturing operations. A gauge that doesn’t read accurately and reliably can compromise the integrity of quality control, impact the manufacturing process and destroy faith in results. Just as your customers depend on you to provide turnkey parts that will work right the first time, you can depend on Martin Calibration to maintain your equipment with the same commitment to precision.

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